Vogue UK is getting a little sister: The women's glossy is launching Miss Vogue, a new magazine targeted toward a younger audience.
Miss Vogue is the first foray into the teen market for Vogue UK--though, of course, it has its American precedent in Teen Vogue, and its Australian precedent in Miss Vogue Australia.
Unlike Teen Vogue, however, it sounds like Miss Vogue is really going to be just a supplement to regular Vogue, kinda like what Elle Accessories is to Elle. The 124-page magazine is to be produced by the existing Vogue UK team, and will debut on newsstands May 6, packaged with big-girl Vogue's June issue at no extra cover price.
"All of us are really excited at the opportunity to create a slightly different Vogue for this readership," said Vogue editor Alexandra Shulman. "We know how much that they love the magazine and so I wanted to produce something that would have bespoke content for a younger audience."
According to Vogue UK's website, "Miss Vogue will have the intelligence and authority of the mother magazine mixed with the creativity and budget awareness relevant to a younger reader."
So, basically it'll be just like regular Vogue except with younger celebs and more affordable clothing--which kind of sounds like our ideal magazine, even though we're well out of our teens. We have a feeling Miss Vogue, like Teen Vogue, will have quite a few adult readers too.