Vogue UK is getting a little sister: The women’s glossy is launching Miss Vogue, a new magazine targeted toward a younger audience.
Miss Vogue is the first foray into the teen market for Vogue UK–though, of course, it has its American precedent in Teen Vogue, and its Australian precedent in Miss Vogue Australia.
Unlike Teen Vogue, however, it sounds like Miss Vogue is really going to be just a supplement to regular Vogue, kinda like what Elle Accessories is to Elle. The 124-page magazine is to be produced by the existing Vogue UK team, and will debut on newsstands May 6, packaged with big-girl Vogue‘s June issue at no extra cover price.
“All of us are really excited at the opportunity to create a slightly different Vogue for this readership,” said Vogue editor Alexandra Shulman. “We know how much that they love the magazine and so I wanted to produce something that would have bespoke content for a younger audience.”
According to Vogue UK’s website, “Miss Vogue will have the intelligence and authority of the mother magazine mixed with the creativity and budget awareness relevant to a younger reader.”
So, basically it’ll be just like regular Vogue except with younger celebs and more affordable clothing–which kind of sounds like our ideal magazine, even though we’re well out of our teens. We have a feeling Miss Vogue, like Teen Vogue, will have quite a few adult readers too.