After 120 years in production, Vogue has hired its first ever male Editor-in-Chief. Kullawit Laosuksri, the 46-year-old former EIC of ELLE Thailand, was tapped to helm Vogue Thailand, the 21st international edition of the glossy which launched this month.
And he’s doing pretty well so far.
His first issue, released just last week, sold out within days of hitting newsstands, The Nation is reporting.
But despite great sales, Laosuksri remains humble about his position. “We know we’re one of the smallest magazines in Vogue‘s family in terms of budget and bargaining power,” he told The Nation. “So despite being Vogue, we have to be prepared to be ignored.”
It doesn’t seem like he has much to worry about, though. For the inaugural issue, Laosuksri wanted to feature a chada crown (the traditional Thai headdress) on the cover, so he recruited none other than milliner Philip Treacy to make the chada that appears on the cover. (Any bets on how long it will be before Lady Gaga wears it?).
Laosuksri sees his role, and that of Vogue Thailand’s, as part of a broader effort to expand Thailand’s presence in the global fashion community. By using Thai designers and models alongside more internationally known names (according to The Nation, over 70% of content is locally produced), he hopes to raise recognition of Thai talent. He also hopes that through the success of Vogue Thailand, he can garner government support of the Thai fashion industry.