Back in September, we reported that Stefano Pilati would be joining Ermenegildo Zegna in two capacities: As head of design of its menswear line and as creative director of the brand’s women’s line, Agnona, which is in dire need of a revival.
As creative director of Agnona, Pilati certainly has his work cut out for him. The women’s line has fallen pretty far off the fashion industry’s radar. So how exactly will the ex-YSL designer, who started at the Italian house January 1, bring Agnona back to life?
Well, according to WWD, we can expect a more global presence from the brand. Zegna’s CEO, Ermenegildo Zegna, said that an Agnona store is slated to open in London this year, and that the company is “also looking at Madison Avenue, and China will follow.” Its Milan flagship store will also be relocated, though Zegna declined to say where. Revamping its retail spaces, and focusing on markets outside of Italy, will certainly help the brand make an impression on the global fashion community.
As for design aesthetic, don’t expect Pilati to entirely reinvent the wheel: Zegna said that the designer has a strong belief in the house’s archives, as well as the brand’s previous textile innovation. He’ll no doubt want to keep the brand’s focus on craftsmanship and extremely high quality fabric–for which Agnona is famous for–a priority.
That being said, Pilati will certainly be putting his own spin on the classic Italian label. The designer is responsible for some of YSL’s most successful (both critically and commercially) accessories, and we’re betting his skills will be put to good use at Agnona, with a new line of handbags or shoes for the brand.