It started out innocently enough: The early pioneers of hip-hop, including Run DMC and Grandmaster Flash, made sure to show some love to their favorite denim brands — and the ladies who wore them — in their lyrics.
Jordache, Sasson or, huh, Calvin Klein
I gotta put on my shades cause you’re makin’ me blind
Don’t even know her name, but still I can’t get enough
I’ll call her earthquake, cause I’m all shook-up