Araks Fall 2013: Surf's Up

A trip downtown to Industria Studios to see the Araks Fall 2013 presentation has us in print tizzy, so to speak. We were previously fans of the labe
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A trip downtown to Industria Studios to see the Araks Fall 2013 presentation has us in print tizzy, so to speak. We were previously fans of the labe
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A trip downtown to Industria Studios to see the Araks Fall 2013 presentation has us in print tizzy, so to speak. We were previously fans of the label's super sophisticated lingerie, but today's appointment sold us on just how skilled a hand its namesake designer Araks Yeramyan has with the full sportswear range. A Parsons grad (class of '98), she approaches each collection with the conceptual rigor and attention to detail that many of the school's grads (Isaac Mizrahi, Marc Jacobs, and Derek Lam to name a few) have become known for.

This season's collection took whimsical Hawaiian motifs and interpreted them in an earthy vegetal palette. In step with this concept, Araks' silhouettes echoed those of surf gear's iconic shapes; rash-guard tops in tailored silk, wetsuit necklines on sculptural dresses, and overlock stitching securing seems all tapped from a "toooootally" hang-ten attitude. Yermayan herself walked us through the garments and shared that she loves to present in this manner in order to grant editors and buyers alike, an "up-close-and-personal" view of the pieces. We immediately liked the caped shoulder on a chic set of exquisite coats she pointed to; by the time Araks had shown us how the capes converted to fur-lined hoods, "like" had long since turned "love".

Photos: Courtesy