Hair (Johnny Engstrom for L’Oreal Professionel): Free-spirited 90s skater girls served as the inspiration for this ultra laid-back look. Engstrom sprayed each model’s roots with L’Oreal Techni.Art Fresh Dust Dry Shampoo, and the rest of their strands with L’Oreal Techni.Art Volume Architect Thickening Blow Dry Lotion to give the hair extra oomph.
From there, he tightly twisted small sections of each girl’s hair around his finger, winded it down to the scalp, and secured it with a clip. Once the entire head was finished, he blasted the hair with a heat to help set the style. To finish, he released the clips and finger-combed the coils into loosely tousled ‘sexy two-day-old waves.’
Makeup (Mel Arter for Max Factor): In keeping with the easy, breezy, girlish grunge theme, the face was pretty pared-down. To even out each model’s skin, she used Max Factor’s forthcoming CC Cream (launching in the UK in April), a dab of brown lip liner and clear gloss on their eyelids to add a bit of texture and dimension, and a bit of light pink blush just below the apples of the cheeks to create a slightly blustered wintery-chill flush. Arter punched up each girl’s pout with a matte red lip—she filled in the entire mouth with Elixir Lip Pencil in Ruby Tuesday and layered Flipstick in Gipsy Red on top.
Nails (Zarra Celik for Max Factor): Almost nude, but not. Cilik used Max Factor Glossfinity in Midnight Bronze; it gives the nails a muted metallic finish that’s simultaneously subtle yet still stand out.