Erdem:

Hair (Luke Hersheson for L’Oreal Professionnel): Hersheson inserted a deep side part and molded their manes stick, stick, stick straight, thanks to L’Oreal Professionnel Tecnhi.Art Pli and lots and lots (and lots) of flat-ironing.

Makeup (Hannah Murray for NARS): Creepy, kooky and cool. The gorgeously gothic Wednesday Addams played beauty muse, and of course, extra big bold brows and soft smoky, sallow eyeshadow (blended all the way up to the brow) were to be expected. But supernaturally perfect dewy skin was not. To give models an ‘iridescent moonlit’ look, Murray applied NARS Radiant Creamy Concealer to even out the complexion and camouflage trouble spots, then layered The Multiple in Copacabana on top (or wherever light naturally hits the face).

Nails (Katie Hughes for butter LONDON): Simple yet slightly ethereal, almost like “highlighter for your nails,” said Murray. She custom-blended Pink Ribbon and Hen Party to create this pretty pinkish pearly hue.