Jason Wu
Jason Wu’s beauty look is a favorite every season, and he stuck with his signatures for fall 2013–elegant hair with a unique twist and a strong makeup statement.
Hair (Odile Gilbert for Kerastase): We’re saying this upfront: This is not a DIY look. Even Gilbert said jokingly, “Why should I tell my secrets? They’re never going to do it!” Wu wanted an Art Deco feeling, a style which includes a lot of graphic ‘crossing’ elements. Gilbert braided the hair first and pinned the braid to the base of the scalp as an anchor, then took straight pieces and placed them in the pattern. The secret to that shellacked look? Kerastase Elixer Ultime and lots and lots (and lots) of Double Force Control hair spray. Lots.
Makeup (Diane Kendal for Lancome): “Jason was so passionate about [the color of his finale dress] that he wanted to use it on the eye,” Kendal said. Kendal did a softer cat eye, graphic but blended. Unlike the hair, you can totally replicate this look. She used a purple liner to make the shape, then filled it in with pigment, and topped with a purple shimmery shadow. Word from the Lancome reps is that this blue indigo color will be included in Wu’s forthcoming makeup collection, though no deets yet on what it will be called.


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