Cynthia Rowley:

Hair (Esther Langham with Alterna and T3): A soft wave with an edge, but nothing “too perfect.” (Is this theme starting to sound familiar yet?)

Makeup (Romy Soleimani for Beauty.com): A non-girly, arty look with a purply-red lip and “live” eye achieved with a little bit of makeup math and a face oil that Soleimani called “the shit.” (Hint: it’s Joanna Vargas’s Rejuvenating Serum mixed in with shadow.) Want those lips? Here’s the equation: Gray Purple (Improvise eyeshadow) + Grape (Glance eyeshadow) + Purple/Fuchsia (Gemma Color Balm.)

Nails (Deborah Lippmann): An urban romantic look with a short, rounded nail in Dark Side of the Moon with a coat of Flat Top, a top coat matte-ifier.