Never one for conformity, Betsey Johnson ditched a traditional runway format and instead personally led her models in an unorthodox workout routine that consisted of using champagne bottles as free weights, tights as rubber stretching bands, and sneakers as gloves during a session of half-hearted push-ups. Crammed into the front row were a bunch of women known for their crazy hair colors (or being married to people with crazy hair colors) Carmen Electra, Patricia Field, and Neon Hitch. They sat beside a person with almost no hair, noted fashion photographer Nigel Barker, who took advantage of the kooky presentation to snap some of his noted fashion photos of models’ bums while they did toe-touches. The crazier-than-usual approach to the runway show may have something to do with Betsey’s new reality show, which is filming now for a spring premiere on the Style network.
The clothes focused primarily on workout wear, which will be another new subset of the Betsey Johnson empire to hit stores. Not known for following any trends except her own, Betsey’s newest collection felt particularly on point with the 90s revival happening in fashion now. The first look–a yellow tracksuit with logos and black and white trim–could be mistaken for something from Opening Ceremony’s new collab with DKNY. Look two was a yellow plaid dress that was straight up Clueless.
It seems that for all the over-the-top theatrics, Betsey’s business plan might be slowly shifting to play into the trends of the moment, which is definitely a smart move to get business into the black again.