Beyoncé Wears Little-Known Designer Rubin Singer for her Super Bowl Halftime Show

The fashion industry was hoping Michelle Obama would anoint a lesser known designer at the Inaugural ball, jump-starting his or her career with the publicity. Instead, she wore Jason Wu again. Maybe Beyoncé has picked up where the First Lady left off. At last night's Super Bowl halftime show, she, Kelly Rowland, Michelle Williams, and the entire fleet of 120 backup dancers wore little-known New York-based designer Rubin Singer.
Avatar:
Leah Chernikoff
Author:
Publish date:
Social count:
1350
The fashion industry was hoping Michelle Obama would anoint a lesser known designer at the Inaugural ball, jump-starting his or her career with the publicity. Instead, she wore Jason Wu again. Maybe Beyoncé has picked up where the First Lady left off. At last night's Super Bowl halftime show, she, Kelly Rowland, Michelle Williams, and the entire fleet of 120 backup dancers wore little-known New York-based designer Rubin Singer.
Image Title13

The fashion industry was hoping Michelle Obama would anoint a lesser known designer at the Inaugural ball, jump-starting his or her career with the publicity. Instead, she wore Jason Wu again.

Maybe Beyoncé has picked up where the First Lady left off.

At last night's Super Bowl halftime show, she, Kelly Rowland, Michelle Williams, and the entire fleet of 120 backup dancers wore little-known New York-based designer Rubin Singer.

Singer, a third-generation couturier of Russian descent, launched his label in New York in 2007. Beyoncé and her sister Solange have worn Singer's designs in the past, but nothing as big as last night's placement.

"This is a moment," Singer told the New York Times of dressing Beyoncé for the Super Bowl. “Everyone’s expecting Beyoncé to go with a major designer," Singer added. (It's true, there were those rumors that she'd wear Givenchy, like Madonna did at her halftime show at last year's Super Bowl, but they were quickly quashed.) “My business could have legs from this," he said.

According to a release, Singer presented storyboards from his fall 2013 collection titled “Valkyrie’s Dominion” to Beyoncé’s stylists Raquel Smith and Ty Hunter right after Thanksgiving. He got the job and he and his team put over 200 man hours into what you saw last night.

Rubin Singer's sketch for Beyonce (www.rubinsinger.com)

Rubin Singer's sketch for Beyonce (www.rubinsinger.com)

"In Norse mythology a Valkyrie is a female figure who decides which soldiers die in battle and which live," Singer explains. "A woman with power, focus and unbridled sexuality; not unlike Ms. Knowles herself, was the starting point."

Everything (like that bodysuit made of python, iguana, leather and lace) was assembled by hand. "We had to make the body suit have a tremendous range of motion and flexibility," Singer said. "Beyoncé is such a fierce and intense performer we could not have the outfit constrict her in any way.”

Mission accomplished, Mr. Singer. Beyoncé was not constricted at all last nightShe pulled faces, danced her ass off (even dancing circles around her own holograms), and, you know, sang live.

A gallery of Beyoncé in all her glory (oh and Destiny's Child, too)--as well as the entire performance--below.

Photos: Getty