Dannijo Fall 2013: Self-Reflection

Going to a Dannijo show feels like going to the party of the nicest, most popular girl (or set of sisters) from your high school. Fresh from being t
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Going to a Dannijo show feels like going to the party of the nicest, most popular girl (or set of sisters) from your high school. Fresh from being t
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Going to a Dannijo show feels like going to the party of the nicest, most popular girl (or set of sisters) from your high school. Fresh from being toasted in a recent New York Times Style piece about their savvy social media usage, the girls fluttered around their presentation at the Jane Hotel, greeting well-wishers like Hilary Rhoda, Garance Dore, Coco Rocha, Leandra Medine (in overalls!), and Rashida Jones, who hosted the event, with effusive hugs (no fake air kissing here.)

Showing just how well they understand social media, Danielle and Jodie Snyder channeled its themes into this season’s work, interpreting our over-sharing culture and obsession with vanity via jewelry. “[This] new world we live in [is] obsessed with social media and selfies. [In response,] we did these lariats, like non-religious rosaries, that have mirrors on them,” Jodie told me. That’s one half of the inspiration this season, along with a Helmut Newton picture of Elizabeth Taylor, reflected in a pool with a parrot on one shoulder and a sapphire and diamond statement necklace around her neck.

Traditionally, the girls are known for being the arbiters of the dressy jewelry/casual clothing combo (and the now-ubiquitous “arm party"), beloved by street style bloggers everywhere, but are now reaching for more eveningwear. “Before we would always say, it’s something you can wear really casual and dress up. [This time], we [almost] wanted to do the reverse. We want the collection to be seen as, it can be worn with a gorgeous gown or red carpet, and also worn with a t-shirt and jeans.”

Although they stick with their color-popping, statement piece aesthetic, there’s more of an art deco feel this time around. Rectangular pendants with huge teal stones drip from a mid-length double stem crystal chain. And the new lariats/hand necklaces are just begging of a new hashtag.

Photos: Courtesy/Getty