Etam's Lingerie Runway Extravaganza is France's Answer to the Victoria's Secret Fashion Show

America has the Victoria’s Secret Fashion Show and now France has its counterpoint in Etam. Or at least that seemed to be the message at the lingerie brand's cabaret-esque runway show in Paris, which was broadcast live in 20 movie theaters throughout France.
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America has the Victoria’s Secret Fashion Show and now France has its counterpoint in Etam. Or at least that seemed to be the message at the lingerie brand's cabaret-esque runway show in Paris, which was broadcast live in 20 movie theaters throughout France.
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America has the Victoria’s Secret Fashion Show and now France has its counterpoint in Etam. Or at least that seemed to be the message at the lingerie brand's cabaret-esque runway show in Paris, which was broadcast live in 20 movie theaters throughout France.

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When asked about the difference between models of her generation and today’s fresh crop, Vodianova replied with a giggle that her lot “used to be a lot more rock’n’roll. Up all night, plenty of drinking, plenty of mad partying. Girls are so professional today!” she said, adding that she recently told Karlie Kloss off for going to bed too early. “Go party, go dance, have an extra drink. Don’t worry about tomorrow’s shoot!” she suggested.

The front row felt like a prequel to the Cannes Film Festival: Ludivine Sagnier, Mathilde Seignier, Léa Seydoux, and Josephine de la Baume (whose hubby Mark Ronson art directed the performance) all seat-danced during the show.

The garments might be a little over-the-top for your run of the mill French girl, but the show definitely gets an A for effort--and Cara Delevingne an A+ for her passionate lip-syncing to every single song played during the show.

Photos: Getty

Click through to see all the looks.