First Look: Betsey Johnson's New Dress Collection

Betsey Johnson's main collection may be shuttered forever, but that hasn't stopped the most energetic 70-year-old on the planet from expanding her fashion legacy. After Steve Madden invested in the company, they decided to take the Betsey brand down a few price points and focus on what she arguably does best--dresses. Here's a first look at her new lower-priced dress line.
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Betsey Johnson's main collection may be shuttered forever, but that hasn't stopped the most energetic 70-year-old on the planet from expanding her fashion legacy. After Steve Madden invested in the company, they decided to take the Betsey brand down a few price points and focus on what she arguably does best--dresses. Here's a first look at her new lower-priced dress line.
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Betsey Johnson's main collection may be shuttered forever, but that hasn't stopped the most energetic 70-year-old on the planet from expanding her fashion legacy. After Steve Madden invested in the company, he decided to take the Betsey brand down a few price points and focus on what she arguably does best--dresses.

The new Betsey Johnson dress line hits stores like Macy's and Nordstrom this spring (just in time for prom season!), and you'll be able to snag them for $99 to $249. We got a first glimpse of the collection today, and they're pure Betsey. "I'm back!!! Doing my dress thing. Pretty and punk, sweet and sexy, always rock n' roll," she said in a release.

Never stop doing your thing, Betsey. Click through to check out the look book.

Photos: Courtesy