DJ, model, actress, music label owner, restaurateur, and It girl Hannah Bronfman has a new slash. And it’s not the slash of midriff she exhibited in a very cute twin set crop top at Organic by John Patrick’s show two weeks ago, where she also served as the designer’s unofficial muse.
Acting on the entrepreneurial ambition she first displayed in a 2011 profile for WWD’s The Eye, Bronfman, along with two other partners, is about to launch an app called Beautified, which allows users to easily search spas and salons for last minute appointments in their area. We interviewed her after the show to find out about how her new app is helping runway beauty legends like Oscar Blandi.
What was the inspiration for launching a new beauty app?
It really came out of frustration for not being able to find a beauty appointment when you needed one. There’s no aggregated list of open appointments. I decided to fix a First World problem with two partners [Annie Evans and Peter Hananel]. It books beauty appointments last minute through a curated list of salons and spas.
What type of salons and spas have signed up so far?
We’re really lucky that we’ve had a lot of high-end beauty salons and spas [like] Oscar Blandi, Valery Joseph, John Barrett. We’ve got great facialists like Tracie Martyn, Ion Studios, Tracy Piper at the Piper Center and the Shibui Spa at the Greenwich Hotel. [And] a lot of cool, edgy, fun places like Valley Nails and Michael Angelo’s Wonderland Salon.
What has been the reaction from spas and salons?
They’re really excited about it. They’re looking for anything to help maximize their unsold inventory. They’re excited the beauty space is moving towards a new technology based situation. The beauty industry is so ripe for innovation, it makes a lot of sense. It’s better to have a seat filled than an open one.
How does the pricing work?
We let the salons do their own pricing whether they want to discount, leave it the same, or if they feel so inclined to do surge pricing as Uber likes to say. If something’s in high demand, it’s in high demand.
Ooh, I like your nail art! What is it and where did you get it done?
Thank you! I got it done at Valley Nails and it’s actually the artwork from my new app. [Editor’s Note: You heard it here first. The hottest nail art is now artwork from your own launched app.]
Bronfman’s friend: You guys should get a camera, like a mani cam.
What’s a mani cam? [Bronfman’s friend explains.] That’s genius!
The invitation-only app is coming soon to Apple’s App Store but in the meantime, you can request an invite on the website.