Gucci really knows how to make a first impression, and what better way to do that than nabbing the cover of a magazine? How about 81 of them?
It looks like Gucci's overachieving has awarded them the top spot in the seasonal cover war with more covers than any other brand from the fall 2012 collections.
Click through to find out which other brands scored the most covers this season.
Gucci's fall outing produced 81 covers worth of sinister romance.
Dolce & Gabbana hit the baroque references pretty hard with 77 covers.
It's a bit of a relief to see a new contender for the biannual cover war, and Christian Dior is a welcome addition with 51 covers.