NORTH RIVERSIDE, IL – FEBRUARY 01: A sign displays a new pricing stategy at a JCPenney store in the North Riverside Park Mall February 1, 2012 in North Riverside, Illinois. J.C. Penney Company Inc., the parent company of JCPenney, today rolled out a major transformation of its JCPenney stores which included a new pricing structure that offers fewer sales, monthly specials, and more predictable pricing. The stores will also add new merchandise brands to their existing lines and display the new store logo. Best Price would signify merchandise that would have been previously labled as clearance. (Photo by Scott Olson/Getty Images)