It’s only the first day of February, but Jason Wu is having a very good 2013. Two weeks ago Michelle Obama chose one of his gowns for the Inaugural Ball, and today the designer announced he’s launching his very first makeup collection.
It’s obvious that Wu loves color–it comes through loud and clear in his collections as well as the makeup looks for his shows and campaigns. We’re not surprised that he was eager to dip his toe into beauty.
“Beauty has always been extremely important to the Jason Wu label and I’ve made it an integral part of my fashion shows,” Wu told WWD. “What was so intriguing about partnering with Lancôme, beyond the unparalleled quality and luxury of their products, is the notion that the brand doesn’t impose a model of beauty but rather invites women to embrace themselves. This is the embodiment of a truly modern, sexy and confident woman, much like the women I design for.”
The color collection will hit stores this September, but there are no details yet about what the collection will look like or how many pieces there will be. We’ve reached out to Lancôme and will update as more details become available. We’re hoping that we get a sneak peek at the collection backstage at Wu’s runway show next week.
The most exciting part of this news? WWD is speculating that this project could pave the way for a full Jason Wu makeup collection. Doing a limited edition collection with a respected and established brand like Lancôme (which is also producing a limited edition makeup collection with Alber Elbaz) is certainly a good way to test the waters. Beauty is always a lucrative revenue stream for a designer. Will a fragrance follow? How cute would a Miss Wu owl-shaped perfume bottle be?