Joie Fall 2013: Understated Parisian Chic

It's always fun to go to a fashion show where the clothes on display are ones you might actually be able to afford. Especially when it's as chic as
Avatar:
Dhani Mau
Author:
Publish date:
Social count:
120
It's always fun to go to a fashion show where the clothes on display are ones you might actually be able to afford. Especially when it's as chic as
Image Title23

It's always fun to go to a fashion show where the clothes on display are ones you might actually be able to afford. Especially when it's as chic as contemporary label Joie's first ever fashion week presentation, where a gallery space was transformed into an elegant banquet with expensive-looking rugs, flowers, candelabras and champagne.

It certainly didn't look affordable and neither did the clothes, a perfectly-styled assortment of the brand's signature understated Parisian chic. A fisherman's sweater was reminiscent of The Row's opening look (at probably a fraction of the price); a shearling-lined leather jacket was about the coolest thing we've ever seen; and there was a pair of flat pointy-toed loafers with little gold bows on them that I wanted to rip right off the models' feet. I was also obsessed with a crewneck ribbed sweater dress, a cream colored short-sleeve shell layered over a red dress (Kate Young's expert styling), and...everything else.

There really wasn't a single item I couldn't imagine the presentation's very well-heeled crowd coveting. Maybe even the chicest person there--Carine Roitfeld, harbinger of Parisian chic, whose longtime partner Christian Restoin founded Equipment, which is run by Serge Azria, also CEO and creative director of Joie.

Carine-approved (kinda sorta) and affordable? Sign me up, s'il vous plait.

Photos: Courtesy