Jonathan Simkhai‘s girl changes her tune each season, while always managing to maintain the same sophisticated-hipster vibe. Last spring was all about Venice Beach, but this fall she’s gone to gritty London in the punk rock 80s. And we like it.
“I looked at lifestyle and what makes people happy. There are all these things we have to do in New York–dinners, work events, parties and how can we make those day-to-day activities fun?” Simkhai told us at his Milk Studios presentation. “We did all this research and found amazing pictures of old ska bands like The Specials and The Beat. I really loved the rebellion aspect.”
The nod to the 2 Tone era came through in the slim suiting, checker prints and hand-painted leather shirts featuring album covers from the genre. It was also taken more literally at times, with plenty of actual two tone color-blocking in shades of burgundy and teal. True to his sporty ways, there were bombers, boxy tees and drawstrings, but also girly touches like taffeta peplums and printed miniskirts.
As Simkhai walked me through the collection, I couldn’t help but notice a little limp in his step. As it turns out he tore his meniscus cuffing the pants on one of the models– talk about devotion to the details! Well it paid off, because the collection was immaculately styled, down to the accessories, which perfectly complemented the range. There were nerdy-cool glasses from Grey Ant, some of which had black and white checkers on the side, and custom footwear from Shoes of Prey. The devotion to the 2 Tone theme could have bordered on kitschy, but the models looked so damn cute and the clothes so damn cool that it didn’t even matter.