It sounds like WSJ's new editor Kristina O’Neill is off to a good start putting her own spin on the magazine following Deborah Needleman's departure. She's hired a new columnist whose name you might recognize: Karl Lagerfeld.
WWD is reporting that the designer has signed on to write a column for O’Neill's debut issue for WSJ, which hit newsstands February 16. So, in addition to seeing what O'Neill has done for the magazine, we can also look forward to some of Lagerfeld's kooky ramblings on the topic of discipline, the new issue's theme.
Lagerfeld is not the only unexpected contributor. According to WWD, O'Neill has also managed to snag Marina Abramovic and Dwyane Wade, among others, as columnists for the new issue--both of whom, like Karl, will be expounding on the topic of discipline.
The debut issue sets the mold for the magazine's new structure and tone. Each issue, O'Neill will ask six different “luminaries in their field" to write about a topic she feels is "pervasive in the ether."
O’Neill, who opted not to hire a fashion director, will be relying heavily on "a freelance infrastructure," when it comes to the magazine's fashion editorials. She's also hired Magnus Berger, who ran his own ad agency, as creative director, and brought in David Thielebeule from Allure to run the market department.
All of O'Neill's efforts (and her big-name contributors) seem to have paid off: The fashion issue's ad pages are up 29 percent from the year before, and includes LVMH Moët Hennessy Louis Vuitton brands, as well as Céline and Marc Jacobs, as newcomers.