You may have heard that red is one of the hottest hair colors for 2013. But it’s not easy to maintain–as a matter of fact, it’s one of the hardest hair colors to preserve. And the reason has to do with molecules: We’re not going to get all Bill Nye the Science Guy on you, but in layman’s terms, the red hair color molecule is larger and heavier than any other color, making it harder to effectively penetrate a hair shaft (and thus, dye your hair).
The secret to keeping yourself in the red, brown, blonde, rainbow, or any other hair color this season is to arm yourself with the proper tools, like L’Oreal Paris’s Color Vibrancy line. We all know by now that UV rays are public enemy #1 for skin, but did you know that they are also the enemy of lasting hair color? L’Oreal’s entire Color Vibrancy line is formulated with antioxidants and UV filters that act as a sunblock for your hair, promising up to eight weeks of perfect color. And for day(s) when you don’t wash your hair, you can still play defense, via Color Vibrancy Dual Protect Spray, a leave-in product that nourishes and conditions–it even protects against heat treatment up to 450 degrees.
• Try to cut down on how often you wash your hair. Experts recommend that at maximum, it be washed every other day.
• Calcium is good for your bones, but not so good for your hair. Your shower faucet may be a culprit here–you’ll want to invest in a shower head that blasts away calcium deposits.
• Wash your hair in cool water instead of hot–hot water increases color fade.
You spend a ton of time and money on your hair color–maintain it!