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LaForce + Stevens is looking for a Digital + Social Media Strategist In NYC!



LaForce + Stevens is looking for a Digital + Social Media Strategist. This is an exciting opportunity to work with leading and emerging brands in the fashion, lifestyle, consumer products, wine and spirits categories. We’re looking for savvy social media marketer who can develop comprehensive social media strategies to support clients’ overarching marketing goals and objectives. From blogger partnerships to social media campaigns to custom app development, we’re looking for a candidate that lives and breathes digital and has a finger on the pulse of tastemaking communities. The ideal candidate has agency experience managing client accounts and pitching new business.

Responsibilities:
Client Account Management and New Business Development
• Create innovative custom digital marketing concepts across digital, social and mobile platforms for existing clients and new business pitches
• Develop growth and engagement strategies for clients across multiple social channels, as well as develop best practices for driving community engagement
• Ensure all proposals are strategic, innovative and support client objectives
• Manage client relationships and serve as the client’s main point of contact on select projects
• Present new business proposals to high-level executives and demonstrate in-depth knowledge of the social/digital landscape

Digital and Social Strategy
• Constantly research new digital trends, platforms and experiences that can inform our proposals and strategy
• Mentor and provide training to agency on best practices for creating, managing, monitoring, and developing content for social networks
• Create blogger outreach programs that will drive social chatter for product launches or campaigns
• Define key performance indicators and implement measurement, analytics, and reporting methods to gauge success
• Ideate and help develop custom content initiatives, from videos and collaborations to custom apps for Facebook, web and mobile

Qualifications:
• 3-5 years social media strategy and/or digital PR with account management experience, preferably at an agency
• Bachelor’s degree within related field
• Experience pitching new business and client presentations
• Active use and professional knowledge of established and emerging platforms are a must, including but not limited to: Facebook, Twitter, YouTube, Instagram, Pinterest, Google+, Foursquare, Vine, Viddy, SocialCam, etc.
• Experience with online monitoring and measurement platforms including but not limited to: Facebook Insights, YouTube Insights, Google Analytics, Radian6
• Relationships with bloggers, blogger networks and related industry experts across fashion/style, food, wine/spirits, travel, home/design, DIY, photography, lifestyle
• Ability to manage several projects and accounts simultaneously
• Excellent written and oral presentation skills
• Extremely detail oriented and organized
• Strong time management skills
• Excellent PowerPoint skills
• Experience working with fashion and lifestyle brands is a plus
• Experience with paid digital media strategy is a plus

To apply, please email your resume and cover letter to  jobs@lsagency.com.


Published on Friday, February 8th, 2013 at 2:19 PM
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