The last time I saw Lauren Moffatt at her Spring 2013 presentation she was eight months pregnant and holding her adorable young daughter. It was easy to get the impression that the designer, along with the presentation, was a distinctly family affair.
Today, at her Fall 2013 presentation, Moffatt was less encumbered (her two young daughters stayed home with a babysitter) but the feeling of familial intimacy was still there. Held at a tiny show space in SoHo, the presentation had a rustic vibe: models stood atop tree trunks set against a faux cabin backdrop while a bearded, denim-clad dude sat in a corner singing and strumming his guitar as if he were in front of a campfire–not a fashion presentation. I learned later that the musician was in fact Chris White who is Lauren Moffatt VP Tracy Kennard’s ukulele teacher (she found him on Craigslist.)
The cabin and outdoorsy feel at the presentation was no mistake. Moffatt said she was inspired by a weekend trip to the Catskills when creating the collection. “We took a hike and I was just noticing these bursts of color that you don’t normally think of when you’re out in a forest. And I designed the prints from there.”
That translated into a collection full of robin’s egg blue, navy and pink floral prints, and red-white-and blue stripes. Moffatt‘s signature girly frocks were on-hand, of course, but there was also some tomboy fare like a checked pant, checked sweatshirt and matching beanie outfit.
“We did a capsule collection of winter accessories, so that includes the mittens, handmuffs, dickey, beanies,” Moffatt said. “It’s always fun to develop a new category.”
The handmuffs, each designed to match their assigned outfits, were a favorite. And when we stepped out of the cozy cabin into the brisk NYC afternoon we certainly wished we had one.
Photos: Hannah Thomson