Whether your idea of “extreme” winter weather is a chilly 53 degrees in Los Angeles or a blistering 14 degrees in New York, the cold air, wind, and dry indoor heat can make moisture disappear from your hair faster than Grace Coddington can say, “I love cats.” And less moisture in your hair means less of a lot of other things, including shine, smooth ends, and softness. If you're also a heat styling junkie, your poor parched locks will definitely need some love this season.
To help you fight the battle against dry hair, L’Oreal Paris created the Power Moisture line, the first clinically tested hair treatment line that's formulated with hyaluronic acid, that magical moisture ingredient that's found in many skin care products.
The Power Moisture line includes a shampoo and conditioner, but the spotlight product is the Moisture Rush Mask. The mask works with the steam of your shower to hydrate and add up to 10 times more moisture. After using the shampoo and conditioner, leave the mask in for three minutes. Johnny Lavoy, master hairstylist for L’Oreal Paris, recommends that you rinse in cold water to close the hair cuticle and make your hair look extra shiny.
Extra shiny hair during the least shiny time of the year? We'll take it!
Brought to you by L'Oreal Paris Advanced Haircare. Change the life of your hair.