MAC Launching Multi-Season Makeup Collection with Rihanna

Rihanna, who just showed her River Island collection at London fashion week (and who turns 25 today!), is hooking up with another big name brand for a collaboration: She's doing a multi-season makeup collection with MAC, called Riri [Hearts] MAC.
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Rihanna, who just showed her River Island collection at London fashion week (and who turns 25 today!), is hooking up with another big name brand for a collaboration: She's doing a multi-season makeup collection with MAC, called Riri [Hearts] MAC.
Photo: Getty

Photo: Getty

Rihanna, who just showed her River Island collection at London fashion week (and who turns 25 today!), is hooking up with another big name brand for a collaboration: She's doing a multi-season makeup collection with MAC, called Riri [Hearts] MAC.

This collab marks a departure for MAC, which has a reputation for doing one-offs with celebs, artists, and, um, Muppets.

But it's really committing to Rihanna for this one, which will be a multi-season collab, WWD is reporting. “We always say that MAC likes to go on a date but doesn’t really want to go into a relationship,” John Demsey, the group president of the Estée Lauder Cos. Inc., (the parent company of MAC) told the trade. “This relationship with Rihanna is a long-term one that involves the development of four distinct color initiatives.”

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The first product to launch will be a lipstick called Riri Woo, a riff on Rihanna's favorite MAC lipstick shade, Ruby Woo. Fans can snag that at a pop-up shop at her May concerts at the Barclays center and online. Summer, fall, and holiday collections will follow. In total, the Riri [Hearts] MAC collection will offer 31 pieces including false lashes (Rihanna apparently likes to wear two pairs at a time), Lipglass, and eye shadow palettes.

And is MAC worried about all the media attention Rihanna gets because of her controversial relationship with Chris Brown? "She’s a grown woman, and whatever makes her happy makes us happy," MAC's Demsey told WWD. "Life’s complicated. Far be it for us to judge."

We can totally judge her taste in makeup though, and if this sneak peek is any indication, it's going to be a sell-out.