Ostwald Helgason Fall 2013: Believe the Hype

You could tell by the attendees of Ostwald Helgason's Milk Studios presentation last night--from Purple's Olivier Zahm to Vogue's Virginia Smith to
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You could tell by the attendees of Ostwald Helgason's Milk Studios presentation last night--from Purple's Olivier Zahm to Vogue's Virginia Smith to
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You could tell by the attendees of Ostwald Helgason's Milk Studios presentation last night--from Purple's Olivier Zahm to Vogue's Virginia Smith to Susie Lau--that this young label is going places. The clothes--quirky, smart, colorful, and exquisitely executed--served as further confirmation that the buzz mounting around the line over the past year has been warranted.

For fall, design duo Susanne Ostwald and Ingvar Helgason found inspiration in French symbolist poets such as Charles Baudelaire (referenced literally on an awesome sweatshirt) and the more light-hearted Little Shop of Horrors, as well as William Morris, whose influence could be seen in some gorgeous brocades.

We swooned over a flared-hem polo dress with blue and purple color-blocking, a gold brocade shift layered over stripes, and a range of colorful, salable sweatshirts.

There was definitely an it-Brit vibe, though the UK-based designer is showing in London for only the first time ever this season. "It's always been the Americans that have picked up on us," Helgason said, citing the highly selective Opening Ceremony, which picked up their first collection, as an example. We're sure London will be just as charmed as we were.

Photos: IMAXtree