If there's anything we've learned from red carpets (and press releases), it's that who wears what on Oscar night--not to mention the Golden Globes and SAGs--is a big deal for a designer. It gets them publicity, it gets their creations in front of millions of people, and if they're lucky, it's a dress that people actually like. (But then, even red carpet disasters get their time in the spotlight.)
Some placements are undoubtedly the result of strong designer/celeb relationships (both paid and personal) and some are thanks to savvy stylists and PR people. The bottom line is that designers work hard to get celebs to wear their clothes.
The Oscars aired on Sunday night with plenty of glitz and glam, so with award season finally behind us, it's time to analyze which brands were most successful getting their looks out there on the red carpet. Last year saw three New York brands in the top spots. This year, however, European designers took center stage.
So, without furthur ado, the top placements for the 2013 awards season go to...*rips open envelope*
3. Giorgio Armani Golden Globes - Jodie Foster, Olivia Munn, Stacey Kiebler Oscars - Quvenzhane Wallis, Jessica Chastain, Naomi Watts Extra Credit - Anne Hathaway's Oscar performance.
In third is Giorgio Armani, the prototypical red carpet dresser. The Armani-Jodie Foster relationship has been around as long as us lay people have cared about what celebrities are wearing, so no big surprise that she chose the designer for her speech heard 'round the world at the Golden Globes. The other Armani looks are quite streamlined, simple and chic. Maybe a bit safe? But better safe than sorry, as they say.
2. Christian Dior Golden Globes - Jennifer Lawrence, Marion Cotillard SAGs - Jennifer Lawrence, Marion Cotillard Oscars - Charlize Theron, Jennifer Lawrence Extra Credit - Natalie Portman at Oscar after-party.
Remember when we mentioned designer/celebrity relationships? Well, Armani may have a long history on the red carpet, but Dior--in second place--has taken the cake in that department this year. There was not a single miss in terms of star power, and all on celebrities who have contracts with the brand. So when you think about it, no other designer is likely paying more for their red carpet presence, but when it comes to brand awareness and publicity, we think it's paying off in spades. Falling in Dior, anyone?
1. Valentino Golden Globes - Ariel Winter, Carey Lowell, Julia Roberts, Morena Baccarin SAGs - Lea Michele, Rose Byrne Oscars - Jennifer Aniston, Sally Field, Samantha Bark Extra Credit - Allison Williams, Hilary Swank, Miranda Kerr, Rosie Huntington-Whiteley, and Zooey Deschanel at Oscar after-parties.
And in first is Valentino, a brand which worked overtime this awards season. Major overtime. Its resort and haute couture looks were everywhere on the red carpet, not to mention five additional looks at Oscar after-parties! Whoa. But really, what red carpet would be complete without a little Valentino red?