If there’s anything we’ve learned from red carpets (and press releases), it’s that who wears what on Oscar night–not to mention the Golden Globes and SAGs–is a big deal for a designer. It gets them publicity, it gets their creations in front of millions of people, and if they’re lucky, it’s a dress that people actually like. (But then, even red carpet disasters get their time in the spotlight.)
Some placements are undoubtedly the result of strong designer/celeb relationships (both paid and personal) and some are thanks to savvy stylists and PR people. The bottom line is that designers work hard to get celebs to wear their clothes.
The Oscars aired on Sunday night with plenty of glitz and glam, so with award season finally behind us, it’s time to analyze which brands were most successful getting their looks out there on the red carpet. Last year saw three New York brands in the top spots. This year, however, European designers took center stage.
So, without furthur ado, the top placements for the 2013 awards season go to…*rips open envelope*