The Ladurée macaron has been the unofficial food of fashion week for the past few years (sorry, cupcakes are so 2009). Last September, Ladurée collaborated with Lanvin Creative Director, Alber Elbaz, to create a limited-edition bubblegum pink macaron and box. And next up: Reed Krakoff.
Fans of the designer’s contemporary, minimalist vision will be happy to see that he’s translated it to bite-size. No fruity or frou frou flavors here–Krakoff’s macaron is a classic and sleek, all-black, matte dark chocolate macaron, accompanied with a matching box. It has so much gravitas, it almost seems a disservice to call it a confection. Someone needs to send them to Krakoff devotee Michelle Obama ASAP.
Elizabeth Holder, co-owner of Ladurée explains, “At Ladurée, we are always happy to help fashion’s creative minds with their dream macaron. This New York Fashion Week, we will have a pop up store in Soho, and are creating a macaron cube for Proenza Schouler in the colors of the collection to fuel their backstage team. We are feeding fashion’s craving one macaron at a time.” Hopefully that last tidbit means we can expect a Ladurée x Proenza Schouler collaboration available to the public next season.
Reed Krakoff’s macarons can be found exclusively at their flagship store at 864 Madison Avenue throughout Fashion Week.