Retail Porn: We Want to Live in Chloé's New SoHo Boutique

There's something special—something truly appealing—about Chloé's new SoHo outpost at 93 Greene Street. It's Manhattan's second Chloé store, but the first to be designed under the watch of creative director Clare Waight Keller. (The Madison Avenue location will be remodeled in the fall to better reflect her tastes.) What makes this spot so intriguing? Well, unlike most boutiques—cool or not—it's the kind of place you want to live in, not just visit.
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There's something special—something truly appealing—about Chloé's new SoHo outpost at 93 Greene Street. It's Manhattan's second Chloé store, but the first to be designed under the watch of creative director Clare Waight Keller. (The Madison Avenue location will be remodeled in the fall to better reflect her tastes.) What makes this spot so intriguing? Well, unlike most boutiques—cool or not—it's the kind of place you want to live in, not just visit.
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There's something special—something truly appealing—about Chloé's new SoHo outpost at 93 Greene Street. It's Manhattan's second Chloé store, but the first to be designed under the watch of creative director Clare Waight Keller. (The Madison Avenue location will be remodeled in the fall to better reflect her tastes.)

What makes this spot so intriguing? Well, unlike most boutiques—cool or not—it's the kind of place you want to live in, not just visit. That's thanks to the vintage 1920s Bibendum chairs by Eileen Gray, the 1970s vintage pendant lamp by Curtis Jere, and the dove-grey marble accents that glide over the railroad-style space.

The Amelia bag.

The Amelia bag.

Of course, the clothes and accessories are good, too, and for shoppers who need more than beautiful interiors to get them off of their computers and onto SoHo's cobblestone streets, Chloé is offering a limited edition of its Amelia handbag—a new shape for Spring 2013—as an in-store exclusive. Buy the $4,400 bag, and Chloé will donate a percentage of the sale to the Mayor’s Fund to Advance New York City, which supports Sandy relief efforts. How's that for motivation?

Click through to get a load of this Pinterest-worthy space.