It’s moments like this when the world’s tiniest Jerry Seinfeld voice pops into my head: “Have you seen this? I mean, have you seen this?!” In terms of this commercial for Skechers‘ new line of hidden-wedge sneakers for girls, absolutely inappropriately dubbed “Daddy’$ Money,” there are no other words.
Maybe we’re reading into this a little bit too much, but… probably not. In 31 totally offensive, derogatory seconds, the ad manages to promote irresponsible spending of cash by spoiled daughters while simultaneously telling young girls they should feel inadequate about their height–even when they’re just kicking around in sneakers. Oh, and the shoes are yucky. Saturday Night Live couldn’t spoof a misogynistic footwear line for pre-teen girls better if it tried.
Skechers doesn’t see what all the kerfuffle is about, though. The company said in a statement to ABC News, “The Daddy’s Money name and the collection’s advertising are designed to be fun and lighthearted. We regret that some people have been offended by the name.”
Watch the commercial below. Are you offended?