You cleanse, exfoliate, use makeup remover, wash, apply serum, moisturizer, masks, and eye cream to your face. That is, if you’re doing it “correctly.” But for your hair? Most of us are lucky if we use shampoo and conditioner, with an occasional styling product.
In response to the white space in the market for full hair care systems with specifically targeted hair solutions, L’Oreal Paris came up with Advanced Haircare. Eight patents and test results from 5,000 women later, they created five Advanced Haircare lines, each with effective and transforming treatments, for the most common hair issues.
Want smooth hair? Color vibrancy? Unbreakable, thick strands? To repair your hair from all that Sun-In you put in it as a teen? To keep it frizz-free? L’Oreal Paris has got you covered. Each line contains the all important shampoo and conditioner, but with an extra kick. Just like fertilizer for your peonies, serum before your moisturizer, or a well-selected designer at a heritage label, each line contains an additional product to kick the results of the line into high gear.
• Triple Resist
Do you have brittle, fragile hair? This line is like a workout for your hair, helping each strand to become stronger and more resilient, nourishing it from root to tip. It reduces hair fall due to breakage by 64%.
• Color Vibrancy
You’ll need this line to keep your hair look vibrant and fresh for up to 8 weeks. It contains UVA and UVB filters and nourishes your hair to make it silky and soft.
• Power Moisture
Is your hair thirsty? In terms of hydration, hyaluronic acid is like coconut water for hair and skin. This line uses hyaluronic acid to make hair more silky, manageable, and soft, adding up to 10 times the hydration.
• Smooth Intense
Want smooth, frizz-free hair? “No,” said no one ever. This line uses oleo-keratin to polish hair, providing anti-humidity protection, and promising up to 72 hours of sleek hair.
• Total Repair 5
Not sure which line to choose? This one may be your best bet as it repairs your hair in five different ways, restoring vitality, strength, silkiness, shine, and rebuilding fibers.
Visit L’Oreal Paris USA’s site to find out more and to take a quiz to identify a hair care profile.
Brought to you by L’Oreal Paris Advanced Haircare. Change the life of your hair.