IMAXtree

Proenza Schouler
Designers: Jack McCollough and Lazaro Hernandez

• “Proenza Schouler’s collection included black and white coats with rounded, masculine shoulders.” [AFP]
• “A marvel of technical achievement with a quiet, classical elegance. McCollough and Hernandez always have an eye towards what is new and next. It’s crazy that these two haven’t been snapped up to design for a major European fashion house yet.” [All The Rage/Los Angeles Times]
• “Once again, the duo pulled off a critical wow and had the editors and buyers falling at their feet with praise.” [The Daily Telegraph]
• “When you have to travel way downtown for a 10-minute fashion show at an address even a veteran New York cab driver has trouble finding, the clothes had better be worth it. The consensus, after the Proenza Schouler fall preview Wednesday night: More than worth it.” [AP]
• “‘Softness’ in the conceptual rather than tactile sense guided Jack McCollough and Lazaro Hernandez’s latest Proenza Schouler collection.” [ELLEuk.com]
• “Jack McCollough and Lazaro Hernandez created a parade of clothing that chic young women could wear from day to night.” [FabSugar]
• “Proenza Schouler redefined ladylike with a minimalist collection that may just convince the cool kids to wear suits and sheaths.” [fashionologie]
• “There was a point: there are no simple answers to anything. Even fashion. Even (especially) fashion success.” [FT.com]
• “While their A/W 2013-14 collection might add the shiniest polish to NYC’s downtown vibe, the freezing cold, deserted building venue, the visceral soundtrack and the mussed up, low-key beauty served as a reminder that these kids are connected to the street in a way their contemporaries can only dream of.” [Grazia Daily]
• “Even at close range, the clothes in this clever Proenza show could deceive you–and then seduce you.” [On The Runway/The New York Times]
• ” This time around their tweed bouclé jackets and skirts were actually made from woven strips of black and white leather–One word: wow.” [Style.com]
• “It was certainly a powerfully sophisticated show that signaled a new maturity, and a cool refinement after the exciting visual noise of last season, whilst also illustrating the designers’ mantra that ‘easy doesn’t need to be sloppy.’” [Vogue.com]
• “Softly go Proenza Schouler this season and it’s a move that’s gone down oh-so well–prompting applause and enthusiasm of it being the ‘best thing’ that’s been seen all week at New York Fashion Week backstage post show and congratulations from Elizabeth Olsen and Liv Tyler.” [Vogue.com UK]
• “It sounds patronizing to say that this could be considered a watershed collection for Proenza Schouler’s Jack McCollough and Lazaro Hernandez; their work has been extremely refined for some time, including spring’s visually kinetic show. But their fall collection felt like a substantial leap even from there.” [WWD]