The Row
Designers: Mary-Kate and Ashley Olsen

• “A fire was lit Monday in the Upper East Side entryway. Guests sat on fine wooden antique chairs and velvet settees: the perfect setting for understated luxury — and that’s what The Row turned out.” [AP]
• “There was nothing revolutionary on offer–but that’s just the point. Why scream, when you can whisper and still be heard with such resounding clarity.” [Grazia Daily]
• “These liberated shapes, with a big, sloppy fisherman knit sweater and tunics with wide trousers, reminded us why we first noticed the Olsens’ style.” [The New York Times]
• “‘Without it being easy, we wanted it to be easy,’ Mary-Kate said afterward. A koan for the ages, but when you got to thinking about it, she summed up this collection’s considerable appeal perfectly.” [Style.com]
• “It’s almost becoming ridiculous. Mary-Kate and Ashley Olsen so consistently show some of the chicest, most to-die-for clothes season after season that you can’t help but think there’s no way such a streak could continue. And then you get presentations like the one this morning at the exquisite Beaux Arts limestone mansion on New York’s Upper East Side and sense it the moment you step into the perfectly decorated and attentively staffed foyer: another home run.” [Vogue.com]
• “Once again, exquisite. The fact that Ashley and Mary-Kate Olsen, who have embodied ‘cool’ at least since early adolescence, don’t aspire to said classification as fashion designers sets them apart from many of their contemporaries working today.” [WWD]