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Eudon Choi
Designer: Eudon Choi

• “This may be a fall collection, but it’s springtime in Russia.” [The Cut/New York Magazine]
• “The unwieldy headpieces lent a folksy vibe to pretty, delicate dresses, wearable chunky knit jumpers and neat wide-leg slacks.” [The Daily Mail]
• “It’s hard not to lose your sense of fashion humour when you’re forced to wade through hoards of street style wannabes en route to a show, and I very nearly did. Fortunately, Eudon Choi swiftly sorted me out with a perky collection of folk-inspired fun.” [The Daily Telegraph]
• “Could ‘Folk’ be the first big trend of London Fashion Week? Let’s hope so if it looks as good as it did at Eudon Choi.” [ELLEuk.com]
• “Mother Russia was in the house, and in a big way. Choi is a designer who likes a theme, and this one worked for him; it introduced a richness and romanticism to his erstwhile architectural aesthetic.” [Style.com]
• “We’ve come to expect the more pragmatic from him and in the past outerwear has been the really strong focus –but it’s the sign of a developing and growing designer who’s able to change tack and still slip in those signatures.” [Vogue.com UK]