Erdem
Designer: Erdem Moralioglu

• “London designer Erdem Moralioglu has garnered a long list of fans with his delicate, ice cream-colored floral dresses, but this season he decided to put a darker twist on his romantic style.” [AP]
• “This was a collection full of beauty and a lightness of touch not easy to pull of within the confines of a strict Edwardian silhouette and a colour palette focusing mainly on black.” [The Daily Telegraph]
• “The show had more of a dramatic, femme-fatale feel to it that we’ve come to expect from Erdem. But it felt like an accomplished and sophisticated leap forward–and we loved it.” [ELLEuk.com]
• “We couldn’t have imagined a more beautiful kind of mood swing.” [FabSugar]
• “The darkly gorgeous Fall 2013 collection the designer presented in London Monday was a welcome reminder that the designer is still quite adept at mixing prettiness with edge.” [fashionologie]
• “When we heard the opening notes of the symphonic score to Hitchcock’s The Birds we realised we weren’t in for a typical Erdem show.” [Grazia Daily]
• “In the past, the designer has seemed a little too polite, not quite raw enough for the London scene. But this collection had more sexual heft.” [International Herald Tribune]
• “As the show rolled on, it became increasingly clear that black has at least as many shades as gray, and Erdem’s vaunted facility with fabrics offered him a means to explore them all.” [Style.com]
• “‘I’ve always been quite afraid of the color black in my work,’ said Erdem Moralioglu backstage before unveiling his ravishing collection, ‘but I liked the idea of doing ‘uncomfortable,’ reacting against myself—and seeing how many shades of black I could get in my show!’” [Vogue.com]
• “It really was the use of black combined with wearable and wantable clothes that stepped this up a level for Erdem and had everyone’s hearts all a flutter all over again.” [Vogue.com UK]
• “For all the black, there was a fine use of color, too–pale pink, burgundy and a single bright acid green used sparingly and to potent effect.” [WWD]