Last week, in between all the fashion week madness, we headed over to Indochine to celebrate The Daily‘s tenth anniversary. It was a party befitting the publication, which has entertained fashion’s elite for ten years with its star-powered bon mots, tongue-in-cheek art, and thoroughly unique perspective. I mean, who else could have brought Carine Roitfeld, Stephen Gan, Graydon Carter, Cindi Leive, Alan Cumming, and drag versions of Anna Wintour and Grace Coddington (yes, really!) in one room?
Wintour, played by female impersonator Sherry Vine, and Coddington, played Iggy Berlin, did a hilariously on-point banter routine towards the end of dinner, before breaking into a delightfully risqué song. We enjoyed it but we wonder how Wintour felt when she got wind of it…
Anyway, we managed to get a few moments with woman of the hour, The Daily‘s founding editor Brandusa Niro, to chat about making it to ten years, where the magazine is going next, and how the whole Vogue drag routine came about.
How does it feel to make it to ten years?
Fantastic! And everyone I love is in this room and was in this room at some point tonight–my favorite people. When you’ve made it to ten, you kind of…
What’s next for The Daily?
That’s a very good question. First of all we’ve already gone up to eight issues instead of seven. We’re doing really well. It’s really nice to see, after the recession, after everything that happened, it’s really nice to see [The Daily] getting back the numbers they had in 2007 and 08. It’s huge. We are very happy with our publication in the Hamptons and we are trying to invest in that. We started two years ago, as a joint venture with Manhattan Media with the name The Daily Dan. We recently exited that jv and are now publishing under our own brand The Daily Front Row in the Hamptons this summer. That’s a very good thing.
Why are you concentrating on developing that?
Our readers always go to the Hamptons every summer and they have really indicated, through our research, that they would like another publication that is for them out there.
What is the craziest thing that’s happened in the ten years of manning The Daily?
Oh god. Our second season, it was the black out in all of New York City–just before fashion week. We wound up sleeping in the office, our whole team, because there was no way to get anywhere. We got the issue out on time.
That’s seriously impressive.
Crazy things have happened, Wow. Emergencies…things you can’t plan for. And then, of course we had the crazy night tonight, with Anna Wintour and Grace Coddington.
That’s an entirely different kind of crazy.
That was supposed to be a surprise for me from my team, but I found out.