It was the fashionable calm before the storm last night at the launch of Vanessa Bruno‘s pop-up store in Soho. Appropriately, a stylish crowd with a European edge gathered for the opening bash in a transformed raw space that would have been right at home in the Marais district. The impossibly chic French designer held court in a space dotted with fresh cut flowers, campaign posters showcasing a glowing Stella Tennant and loads of breezily minimalist Parisian girl clothes and accessories.
And did I mention the Laduree station? If embroidery-detailed tunic dresses, silky boxy blazers, stacked heel gladiator sandals and plush leather totes don’t get you to stop in through February 26, maybe the thought of delectable candy-hued macarons will. But before I partook in a little bite of Paris last night, I managed to get a few words with the lovely Vanessa Bruno, looking very Parisian in all black–including her favorite skirt of her own design–to chat about future store openings and one of her number one fans, Marion Cotillard.
Fashionista: Right now, the only U.S. Vanessa Bruno store is in Los Angeles. When will the permanent New York shop open?
Vanessa Bruno: Well, you know what, you read my mind! (Laughs.) It’s the next step in one year’s time.
How different or the same will the New York store be from the Paris and the L.A. outposts?
It will be more close to the Paris store than the L. A. store. Of course this is a pop-up store, everything is nomad, we just took this place like this and put in beautiful photos. We put Laduree for…a kind of French touch, I would say, a happiness and fantasy. And then, of course, everything is moveable here. If I do a store, it would be different, that’s why we’re only here for three weeks.
So no Laduree in the permanent store?
How did you come to work with Stella Tennant for this campaign?
Because I work with [photographer] Mark Borthwick. I mean, I love Stella so we decided to work together on this.
Lou Doillon is one of your muses, were there any others for this collection?
You know, I work also with Kate Bosworth. Stella was there, Lou Doillon, but I work also with French actresses, but maybe you don’t know their names. So yeah, I don’t have someone set up, it just comes up with a flow or with a collection or by meeting someone I like.
I was actually going to ask you, which French actresses do you like to work with?
Vanessa Paradis, I dress a lot. Of course, Clemence Poesy, also, she’s a very beautiful girl. Who else, oh, of course, Marion Cotillard. She comes all the time to the store. She is a big, big fan of the store. She’s very important for us.
Would you ever want to work with her?
Well, I think she’s a bit exclusive with Dior. They got her! No, she comes to the store for pleasure. She just gets her stuff.
So how are you going to survive this big New York blizzard that’s hitting tomorrow?
Oh, don’t talk about it. I have to come back to Paris because I have a show. So, this is a little bit of my nightmare, my next nightmare.
Photos: Billy Farrell Agency