“Fashion films” have been around for years and have only increased in popularity amongst brands thanks to their viral potential. Sometimes they’re hilarious; sometimes they’re creepy; and often times they’re so artsy, ethereal and “cool,” you forget how absurd and removed from reality they are. Who didn’t want to be haunting ‘60s Tavi in that Wren video? No one. Who paid attention to the fact that no sane person walks around a backyard in heels tying scarves around trees? No one.
Finally, Vena Cava, with a little help from Lizzy Caplan (Mean Girls, New Girl), has shed a light on the absurdity of fashion films and their manic pixie dream girl protagonists, as well as brands’ unwillingness to call them what they are: commercials. (Remember when Alex Wang kept trying to call his ads “image pieces?”). It's called "Fashion Film" and was created by Matthew Frost, to debut Vena Cava's newest, more afforable line Viva Vena, and it's perfect. You will laugh out loud.
On top of all that, the clothes are really cute! And very reasonably priced. Viva Vena, which seems to have expanded from a basic t-shirt line (the brand launched it in 2010) to a full-fledged collection, ranges from $59 to $159 and will be available for spring at Nordstrom, Asos, Shopbop, Nastygal, Maryam Nassirzadeh and TenOverSix. See below for the film and a few of our favorite looks.