We Don't Understand Prada's Spring 2013 Campaign Video But We Like It. A Lot.

Prada's video campaigns never, ever disappoint. And Spring 2013's might be the most hypnotic one yet. In fact, you'll probably watch it a good three or four times before you realize you have actually no idea what's going on. But that's kind of the point. It's as mysterious as it is alluring.
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Hayley Phelan
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Prada's video campaigns never, ever disappoint. And Spring 2013's might be the most hypnotic one yet. In fact, you'll probably watch it a good three or four times before you realize you have actually no idea what's going on. But that's kind of the point. It's as mysterious as it is alluring.
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Prada's video campaigns never, ever disappoint. And Spring 2013's might be the most hypnotic one yet. In fact, you'll probably watch it a good three or four times before you realize you have actually no idea what's going on. But that's kind of the point. It's as mysterious as it is alluring.

The press release "explains":

"Dahlia, Peony, Tiger Lily and the Tall Poppy; just some of the mysterious flowers that bloom in Prada's secret garden. Each in possession of her own distinct identity, the women are witnesses to an unknown mystery. A chain reaction of events builds to a perfect storm."

Directed by DJA with photography from Steven Meisel, the video, called "10 Women," aptly features ten gorgeous models that only Prada could pull into one video: Eva Herzigova, Irene Hiemstra, Irina Kravchenko, Kirsten Owe, Maartje Verhoef, Raquel Zimmermann, Sasha Pivovarova, Saskia de Brauw, Sung Hee Kim, and Vanessa Axente.

It's so pretty we really don't mind how confused we are.

Watch below.