Jewelry line Bande des Quatres has continued on the upward trajectory we thought it would. Launched in 2011 by Erin Wahed (with a little help from her mother Janis Kerman, an established fine jewelry designer from Montreal), Bande des Quatres has expanded from rings to equally appealing and distinctive bracelets and earrings and is carried at influential boutiques like Oak and Totokaelo.
With so many jewelry lines competing for entrance into the same arm, ring, and ear parties, we imagine it’s pretty difficult for young designers to set themselves a part, but Wahed has consistently done so and her latest collection of jewelry that seems to magically float on the body does not disappoint.
Presentations at former strip clubs (Westway) incorporating live performances, like the one Wahed put on earlier this month, might also help. “With this new collection being heavily inspired by large shapes floating on the body, I wanted to translate that during the live presentation,” she explained. She collaborated with artist MeLo-X and dancers Jeu de Bijoux, who appeared to just be models in the presentation until the lights suddenly went down and they danced with LED lights on their fingers, giving the effect of shapes being painted with light.
Each of Wahed’s collections have been inspired by masters of a certain art form, be they architects or Bauhaus artists. A photographer herself, Wahed’s latest collection was inspired by abstract photographers, including Artie Vierkant and Jessica Eaton. “Our signature pairing of illusion and aesthetic continues with this collection, where structure works harmoniously with the natural shapes and lines of the body.”
The concept is illustrated beautifully in the latest BDQ ad campaign shot by Hugo Arturi, in which the rings, bracelets and earrings are juxtaposed next to their inspiration. Click through to see!