We all know Jennifer Aniston can sell magazines. Lots of them. But who else dominates the newsstands? And who consistently underperforms?
To determine the best- and worst-selling cover stars of the past five years, we mined data from the Alliance for Audited Media, the industry standard when it comes to this stuff. We looked at single copy sales of the following monthly titles: Vogue, Teen Vogue, People Style Watch, InStyle, W, Glamour, Lucky, Elle, Marie Claire, Harper’s Bazaar, Cosmopolitan.
For each title, we pulled the three best (and worst) performing issues each year from 2008-2012. (Since every magazine’s circulation is so different, it was important to see who sold best for each individual title, instead of seeing who sold the most copies overall. If we did it that way, every person on this list would be on the cover of Cosmo.)
Some of the results were expected, others surprising. One star even ended up on both lists—how’s that for polarizing? Click through to see who moved magazines, and who most certainly didn’t.
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