Carlos Miele, the Brazilian luxury fashion brand, is seeking a Public Relations and Marketing Coordinator with strong media/industry contacts, a passion for PR, and experience in fashion PR and event planning. The ideal candidate is seeking a long-term career, possesses a desire to grow and develop with the brand, and would be able to begin immediately.
Responsibilities
• Work with Sao Paulo-based office on any and all marketing and PR initiatives and on the creation of plans/strategies
• Organize launch events, in-store events, parties, and bi-yearly runway show in New York
• Hold press presentations and coordinate editor resees each season
• Assist with sales showroom as needed
• Write, edit and distribute press releases
• Pitch feature/story ideas to fashion media, business media, lifestyle media, onlines, etc.
• Manage all sample trafficking and work with editors/stylists to secure product placements in top tier short- and long-lead outlets, including onlines and broadcast media
• Manage all press clips and distribute to Sao Paulo-based team
• Establish relationships with celebrities/celebrity stylists to secure placements
• Draft and distribute media alerts when appropriate (celebrity in brand, etc)
• Manage reports on sample activities and upcoming credits
• Assist with social media initiatives
• Act as general industry contact for all information regarding the brand
Requirements
• 2-4 years of experience in fashion or fashion-related public relations
• Exceptional writing skills
• Strong communication skills
• Strong organizational skills and ability to multi-task
• Established base of editorial contacts/relationships as well as online media contacts
• Experience in managing special events and fashion shows/presentations
• Interest in social media
Please submit resume and cover letter to BOTH: marketing@carlosmiele.com.br AND ben.rousseau@carlosmiele.com

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