The Fall fashion “season” may have technically concluded with last week’s Paris shows, but one young New York designer begs to differ.
Yesterday we popped over to the W hotel at Union Square to take in Project Runway alum Daniel Vosovic‘s FW 2013 presentation, and got a chance to catch up with one of reality television’s favorite boy wonders. What’s he been up to? Vosovic and his team shared that his time in the CFDA incubator has helped him to hone a more strategic merchandising and sales strategy, landing him in 23 doors internationally (among them, Soho’s Treasure and Bond). He’s far more focused on the better contemporary market these days, and says he’s seeing greater success at retail now that he’s not selling at collection price points.
For Fall, Vosovic told an updated, urban aristocrat story, mixing razor-sharp tailoring with lush (faux) flat-furs and an abstracted “brain coral” print-motif. The latter spiked the collection with jolts of aqua blue, that were countered by burgundies, slate greys, and the palette’s black base. Vosovic’s embrace of a contemporary sensibility yielded stellar standouts like woven tee-shaped tops, and right-on-trend slouchy-slim trousers. Though beautifully executed, his longer length georgette pieces felt a little out-of-step with this more “Bowery”–rather than benefit circuit–vibe. The presentation proved that Vosovic is at his best when courting the sort of downtown girl who appreciates mixing chic separates. We are excited to see how he’ll continue to evolve.
As for whether it was a good move to show after the fashion season? We’re not quite sure. A bit of fashion fatigue sets in after a month of shows. But the New York calendar is so overcrowded, we still think Vosovic’s got the right idea.
Photos: Getty/Lucas Flores Piran for Daniel Vosovic