Frank Ocean Takes L.A. in Band of Outsiders' New Campaign

Frank Ocean continues his takeover of the fashion industry.
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Tyler McCall
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Frank Ocean continues his takeover of the fashion industry.
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Frank Ocean continues his takeover of the fashion industry, this time starring in Band of Outsider's spring 2013 men's campaign.

The ever-charming Ocean was photographed in Los Angeles by Band of Outsiders Creative Director Scott Sternberg for the brand's signature Polaroid look book, joining the ranks of celebs like Kirsten Dunst, Josh Brolin and Amy Adams.

Ocean wore a custom Band of Outsiders suit to perform at the Grammys, and if this latest gig is anything to go by, we'll probably be seeing him in the brand for many more red carpet events to come.

Ocean looks as dreamy and pensive as ever, but our favorite so far is the shot of the crooner smiling--a rare sight for the usually-serious star.

Check out four images from the campaign, and stay tuned to Band of Outsider's Tumblr and Instagram accounts as they'll be releasing new shots through Sunday: