And it’s brought to you, unsurprisingly, by the purveyors of all things absurdly expensive and super luxurious, Hermes.
The item is a men’s “chiffon crocodile” t-shirt from the brand’s spring 2013 menswear collection. It’s made with an innovative lightweight dyed crocodile, mind-blowing in both technology and price. The Awl has photographic evidence of it retailing for a whopping $91,500 at the brand’s Madison Avenue men’s store. We know what you’re thinking: Finally! A t-shirt that costs more than a car. Or college education. Or yearly rent.
We spoke with a Hermes associate (who was, shall we say, less than helpful) to confirm the price. After being put on hold for about two minutes, we were told that the chiffon crocodile shirts (there are a whole line of them!) run in the $60,000-$100,000 range and that a “short sleeve crewneck” version, which is “not exactly navy,” hanging in the Madison Avenue store is currently going for “around $90,000.”
It makes The Row and The Elder Statesman (with their pricey luxe basics) look like fast fashion. It’s only about $8,000 less than a Birkin bag, something seemingly much more exclusive, coveted and enduring than a t-shirt. The Awl points out that it’s also probably not very comfortable and that the tax alone would be about $8,000–both things that reasonable people would be concerned about. But if you’re even considering paying over $90k for a t-shirt, you’re probably not super reasonable. Just sayin.’