During a fitting in Paris for Louis Vuitton’s fall 2013 runway show, Katie Grand and filmmaker James Lima shot some of the show’s top models in (and out of) the collection–much of which was lingerie or lingerie-inspired–for a short film. Featuring disheveled-looking girls in various states of undress getting into cars and lurking in dark alleys, the film may or may not allude to certain lady of the evening activities.
Like much of what Grand does with her magazine Love (uh strip teases and fashion nativity videos, anyone?) the film is tongue in cheek, and playfully risque–but a few powerful organizations in Europe aren’t taking the matter lightly.
A letter in the left-wing daily newspaper Liberation accuses Louis Vuitton of “assimilating luxury with the world’s second most profitable criminal activity after drug trafficking”, the Telegraph reports, citing today’s Sunday Times. The letter has signatures from the Scelles Foundation Against Sexual Exploitation; Chantal Jouanno, a former centre-right minister; Laurence Rossignol, a Socialist senator; and lawyer Dominique Attias, who called the film “an extremely shocking representation of women” and said that it “portrayed women’s bodies as an object and prostitution as something that is playful and enjoyable. This is very damaging because we are trying to fight the idea, to which some young women in France subscribe, that prostitution is banal and just a way of getting money to buy clothes.”
As of now, the film has been set to private on Vimeo and cannot be found on Love‘s website, where it lived previously. We’ve reached out to Love and Louis Vuitton and will update once we know more.
Watch the full video below, which we grabbed from The Telegraph‘s site.
Update: Katie Grand gave us the following comment: “We are very sorry for any offence caused. It was certainly not our intention.”