Once a year the top designers from Iceland come together in the nation’s capital, Reykjavik, for a festival of Icelandic fashion. The event may not be as big and flashy as New York fashion week, or as Instagrammable as London’s, but the Reykjavik Fashion Festival has a flavor all its own.
Now in its fourth year, RFF is growing in reach and in addition to herds of Northern European journalists and buyers, the seats were filled with Americans looking to bring Icelandic fashion across the Atlantic.
But on a tiny island of just 320,000 people, half of whom believe in elves, where the president is listed in the phone book and fermented shark is a delicacy, things are obviously done a little bit differently. Here are the top 10 things that really set the Reykjavik Fashion Festival apart: